The balance app team
Ever wondered who the menopause warriors behind the balance app are? Well now you can find out!
As a fierce all female team, we like to think of ourselves as Dr Louise Newson’s army, on a mission to make menopause support inclusive and accessible to all – whilst having a little fun along the way!
Dr Louise Newson
BSc(Hons) MBChB(Hons) MRCP FRCGP
GP and Menopause Specialist
Dr Louise Newson is a GP and Menopause Specialist who works to increase awareness and knowledge of the perimenopause and menopause, and campaigns for better menopause care for all women.
She is the founder of the balance app, The Menopause Charity, Newson Health Research and Education, and creator of this website (home to the world’s largest menopause library), the Dr Louise Newson podcast and she is a member of the Government Menopause Taskforce.Read more about Dr Louise Newson
Dr Louise Newson
Dr Rebecca Lewis
MBBS FRCA DRCOG MRCGP
GP and Menopause Specialist
Rebecca qualified from Guy’s Medical school and initially pursued a career in Anaesthetics gaining FRCA in 1996.
She then changed speciality to General Practice (MRCGP 2000) having been interested in women’s health and gained DRCOG in 1998. During her time in General Practice, she became interested in the menopause and by how dramatically it could affect individuals. She found this the most rewarding area of medicine to be involved in as once a woman is correctly diagnosed and treated with the right type and dose of HRT their lives can be transformed and needless suffering stopped. As a result, she is now passionate about improving education and knowledge about the menopause, not only within medicine but in the workplace and society as a whole. Her aim is to make the menopause a positive experience not hampered by symptoms so that women can be allowed to get on and enjoy healthy, active lives for many years ahead.
She now works solely within the menopause speciality and dedicates her time to seeing patients and lecturing and writing articles with the aim to empower women with evidence based knowledge so that they can make informed decisions about managing their menopause. She works closely with Dr Louise Newson supporting her in her tireless work and is also a director of the not-for-profit company Newson Health Research and Education and is a director of the free balance app.
She is married with two teenage children and when not being a taxi service for them loves all sorts of exercise especially running and ski-ing.
Dr Rebecca Lewis
Chief Operating Officer
As the Chief Operating Officer at balance app, Gaele is a highly successful woman in technology and an inspirational leader, whose drive to grow our company is both fearless and infectious. As a multi-lingual French-British dual national, Gaele has studied and worked in the UK, France, Japan, Germany and Ireland.
In her former role, Gaele was a member of the Board at Panasonic UK, leading the company’s marketing communications across the product portfolio of brands such as Panasonic, Lumix, Technics and led the global digital campaign for Panasonic during the London 2012 Games. Gaele is passionate about tech innovation and had the chance to set up Panasonic’s digital marketing and ecommerce arsenal from the start and work with many start-ups and progressive minds to bring a number of media first innovations to Panasonic.
Following an amazing 20 years at Panasonic, Gaele left in pursuit of a challenge that allowed her to make a difference. And so in early 2021, Gaele courageously jumped and joined Dr Louise Newson in her almost solo fight to improve women’s health around the world.
Coming from a big corporate and shocked by the fact that 51% of women had either resigned, avoided a promotion, or reduced their hours because of their menopause symptoms, she had to do something and something she did – she become employee number 1 at balance app.
Based in the South East of England, Jasmine is balance app’s Marketing Manager and employee number 2! With a First Class Honours degree in Marketing & Management, Jasmine has a background in marketing roles across B2B and B2C environments and a keen interest in human behaviour. Having worked for the likes of IBM to smaller hospitality companies through to consultancy firms, Jasmine fully realised her love for all things marketing but something wasn’t quite cutting it. She needed more.
As an advocate for women’s rights with a passion for gender equality, she needed a role that allowed her to help and give back to the world. And what better place than balance? On a mission to make menopause support inclusive and accessible to all.
When Jasmine isn’t busy thinking up creative content and campaigns to reach and support more women, she’s searching for the best veggie restaurants to try or planning her next trip aboard to experience new cultures – 41 countries and counting!
With Greek Cypriot and Armenian heritage, it means a lot to Jasmine that balance prioritises diversity and inclusion not only in their mission but in their internal team.
balance+ Product Marketing Manager
Having already worked under the Newson Health umbrella since 2021, Sophie joins the balance team as Product Marketing Manager for balance+. With a first-class honours degree in Business Management with Marketing and a year in industry at Panasonic UK, Sophie has over five years of marketing experience across a range of industries including consumer tech, education, conservation and more.
Since working in menopause, Sophie has shared her knowledge with those closest to her and has seen how appropriate treatment and lifestyle considerations have made a difference to those she loves. Through this experience, Sophie has developed passion for helping women gain access to evidence-based information and treatment.
Based in South Wales, in her free time Sophie teaches and trains in pole fitness, enjoys paddleboarding, hiking and lots of beer!
Iara is balance’s Business Administrator and employee number 3!
Iara attended University in Brazil and has an equivalent of First Class Honours Degree in BA Social Work. Iara came to England nearly a decade ago and found herself passionate about numbers, projects and organisation; although she didn’t want to progress her career as a Social Worker, Iara still sought a career where she could help people. Iara is a feminist and advocate for human and women’s rights and so, initially she pursued worked in the charity sector.
A few years later, Iara felt that she needed more for her career progress but still wanted to make a difference through her profession. Then, she found balance: the perfect place to grow and join a mission to make a difference to women’s health, globally.
Iara is Brazilian, with Italian, Portuguese and African heritage and although Iara loves her hometown dearly and misses the sea everyday she considers herself a citizen of the world and London is the place she calls home.
Caroline is one of the newest additions to the team, as our Product Manager. The best part of the last decade Caroline spent navigating the music industry, building her career as a singer-songwriter. As an advocate for mental health, women’s rights, and chronic illness, Caroline uses her platform to speak out on these issues and create a supportive space for fans.
During this time, Caroline was diagnosed with endometriosis, which, in line with the pandemic, sadly called for some career changes. Luckily, with a particularly techy brain and a plethora of self-taught skills under her belt, she was able put her passion into Product Management. Previously working at Fluttr, an ethical dating app, which left her for a true passion for developing apps with a clear priority to help people.
Determined to work for somewhere that carries mental health and wellbeing at the heart of everything they do, Caroline saw a perfect match in balance. In many ways, Endometriosis is similar to Menopause – Having little access to information, medical resources, and mental health support. Her experience has only left her with a fire in her heart, Caroline couldn’t sit back and watch as women’s health care is being so overlooked.
Don’t worry – Caroline is still very much in love with writing and performing music and continues to pursue her music journey, just without the pressure!
Partnership & Marketing Manager
With many years of marketing and commercial experience working with some of the biggest global corporations, such as Panasonic and Dyson, Silvia combines a real Italian passion with a solid British mentality.
After achieving a degree in Events and Communication in Florence, Italy Silvia moved to Edinburgh, Scotland, to study a Masters in International Marketing Management. The exposure to different cultures and life perspectives had a huge impact on her career, and left her wanting to pursue marketing roles that could impact the world on a global scale.
But that wasn’t enough. After many years in the consumer electronics industry, Silvia wanted to do more and make a difference for society. Being an advocate for women empowerment herself, she joined balance in a pursuit of improving women’s health across the world and helping achieve gender equality in the workplace.
Silvia is currently based in beautiful, sunny Italy. When she’s not busy with all things balance, Silvia enjoys traveling, and anything outdoor-related, including mountain biking, one of her latest discovered passions!
Corporate Partnership Executive
Bethan is joining balance as the new Corporate Partnerships Executive. After achieving a First Class Honour’s degree in Biomedical Science, she went on to work for a SAAS business, called Peakon, which specialised in Employee Engagement, Diversity & Inclusion and wellbeing within the workplace. There, she gained 3 years’ experience, before leaving to pursue her Master’s degree in Medical Ethics & Law at King’s College London. Bethan has a strong interest in gender inequality in healthcare. Her studies centred around women’s reproductive health and justice & resource allocation within the NHS.
After a year working for the Human Fertilisation & Embryology Authority supporting donor-conceived individuals to access their donor’s identifying details, Bethan decided to combine her passion for women’s health and business development experience to join the team at balance with the hope to make an impact on women’s health by supporting organisations around the world.
Bethan is based in London and outside of work loves travelling, exploring London and spending time with family and friends.