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Our mission


Our mission

balance has been created with a single mission in mind: to make menopause support inclusive and accessible to everyone, globally.

By providing medical evidence-based perimenopause and menopause information, our passion is to help people become better informed and more prepared during this time of their lives.

We want to empower women, and trans and non-binary people across the world to take control of their health and bodies.

Why we exist

Here at balance, we are on a mission to make support with the menopause inclusive and accessible to all women, and trans and non-binary people.

How we are changing the narrative

We provide unbiased and factual information, based on the latest evidence available, to help you make a choice that’s right for you.

What the results are

The balance website and app are unrivalled platforms that educate and empower people across the globe.

We are the world’s biggest menopause library, filled with medically-approved content.

Clinically-led, community driven

Women, and trans and non-binary people, have been suffering with the menopause hormone deficiency for decades and it’s time to put this right. You do not need to put up with debilitating symptoms that affect your daily life, work, relationships and your future health. There is safe, low-cost, effective treatment available, and everybody should know about this and have access to it, should they wish.

I am passionate about providing evidenced-based and unbiased information to those experiencing the perimenopause and menopause, and so it is very important to me that all the content and education provided remains independent. Everything throughout the balance ecosystem is written by myself or my committed team; no pharmaceutical companies or similar have any input on our work.

Facilitating the world’s largest menopause library in this way takes a lot of dedication and hard work but it is a process we are all committed to in pursuit of giving individuals the knowledge and tools that allow them to navigate their menopause experience and objectively find what is best for their body.

Dr Louise Newson

GP and Menopause Specialist

Dr Louise Newson

A bit about Dr Louise Newson

Dr Louise Newson is a GP and pioneering Menopause Specialist who is passionate about increasing awareness and knowledge of the perimenopause and menopause, and campaigns for better menopause care for all women.

Born in Hampshire, Louise was educated at The Royal Masonic School for Girls, Rickmansworth, Hertfordshire and Charterhouse School, Godalming, Surrey. Louise studied medicine and pathology at The University of Manchester and graduated with First Class BSc (Hons) in Pathology in 1992 and MB ChB with Honours in 1994.

Later, Louise pursued a career in hospital medicine, obtaining MRCP in 1998, before moving to specialise in General Practice and medical writing.

Described as ‘Generation X’s feisty female superhero, our authority on a taboo subject which has been scandalously ignored for decades‘ it was during Louise’s time in General Practice in 2018 that she developed an interest in menopause.

The sheer lack of awareness of the menopause and the long-term health risks, plus the inaccurate information online, ignited a passion in Louise to make a change, and that’s where it all started…

Click here to learn more about Dr Louise Newson.

How it started

Gender inequality in healthcare

There are huge gender inequalities in healthcare provision. The menopause is a life event and affects more than half the population, but for too long women, and trans and non-binary people, have had to endure debilitating symptoms with little support or effective treatment from healthcare services.

Inundated with patients

When working as a GP, word got out that Dr Louise Newson was different and knew exactly how to help people affected by their menopause symptoms. She was quickly inundated but realised she could open a specialist menopause clinic in every city in the UK and it still wouldn’t meet the demand. Something had to change about the way help was being offered.

The creation of balance

Dr Louise Newson decided to flip the balance of power and place the knowledge and expertise in the hands of the people that needed it – you! This innovative and ground-breaking app allows people in every corner of the globe to educate themselves, join a community of like-minded individuals and ultimately, feel empowered to get the treatment that’s right for their bodies.

Worldwide reach

At balance, we want the menopause to be treated as any other hormone deficiency, for all individuals that need it, free from prejudice, barriers and misinformation. Everyone deserves to feel great, thrive at work, and live life to the full.

Hundreds of thousands of people today, the rest of the world tomorrow! Some say we can’t help everyone. Watch us 😉


It’s really important to us that balance remains free for everyone. The creation of balance+ has allowed us to make this possible – explore how you can help us on this mission and feel a difference whilst making a difference.

Our impact on the world

Making menopause support inclusive and accessible to all

– because there shouldn't be financial barriers to care

“I’m finding it hard to believe that just a few days of treatment, after 10+ years of symptoms, has had such a profound impact on my life. I can think clearly again for the first time in years. Without the balance app, I wouldn’t have had the information, Health Report©, guidance, or peer support to give me the courage to seek help. Literally life changing. Thank you so much.”

Narrowing the gender gap in the workplace

– because female talents want to thrive

“Can’t thank you enough you, balance app has definitely saved me and my business.”

Changing the narrative and removing the taboo

– because the menopause happens to more than half of the population

“I have just downloaded this app. I have already had 2 lovely comments from 2 lovely ladies. I know now that I am not alone. This app is a lifesaver already.”

How we’re changing the narrative around menopause

There is so much misinformation, taboo and stereotype around the menopause, which is an unacceptable and shocking reality for an event that happens to over 50% of the population.

Our medically-approved content enables users to understand more about their own experience; visit their health care professional armed with evidence-based information to gain access to treatment more quickly; and feel empowered rather than ashamed during this time of their lives.

Learn about our #IamMenopausal campaign

Supporting you to support your loved ones

About 75% of people going through the menopause will experience symptoms, which can affect all aspects of an individual’s life. And relationships in particular can be put under immense strain during this time.

The menopause can be a challenging time for any couple, relative or friend wanting to look out for their nearest and dearest – but it doesn’t have to be.

We are on a mission to reach as many people suffering the menopause as possible, but in doing so we need to support those supporting their perimenopausal or menopausal loved ones.

We have content especially created to help. It covers what you need to know; from what the menopause actually is, common symptoms, through to practical advice and tips on how you can give much-needed support through this time and towards a new chapter in their lives.

Support a loved one

Supporting you to support your loved ones


balance app

Understand more about your menopause

balance app allows you to track your symptoms, access personalised expert content, download a Health Report©, share stories in the community and lots more.

balance menopause support app screenshot
balance menopause support app screenshot
screenshot of balance app treatment reviews

Language use

Language use

balance is all about providing accurate and evidence-based information about the perimenopause and menopause for all who need it. This includes anyone and all genders, which is why we have broadened our language to include trans and non-binary people.

As the vast majority of those going through the perimenopause and menopause are women, we will continue to centre women in our content. We have language in place that women are comfortable with, and this will not change. We will be adding to this language to include trans and non-binary people where it is appropriate. Adding to the language we already use ensures we are providing inclusive information for every person that needs it.

Looking for Menopause Doctor? You’re in the right place!

  1. We’ve moved to a bigger home at balance for Dr Louise Newson to host all her content.

You can browse all our evidence-based and unbiased information in the Menopause Library.